New work at STC

St. Michael’s – Branding and Name Refinement

“I rolled the branding platform out yesterday as part of two town halls. It went very well and the initial feedback is that everyone loves it. So, thanks for a great piece of creative work. The staff think that you have absolutely captured the essence of this place… very special!”

Dr. Robert Howard, President and Chief Executive Officer, St. Michael’s

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Branding| Health| Naming| Taglines TOP

Remington Group: Nexus North and South – Naming and Branding


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Branding| Naming| Real Estate TOP

Remington Group: The Verdale – Naming and Branding


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Remington Group: The Benchmark – Naming and Branding

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Remington Group: IQ Condominiums – Naming and Branding

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Branding| Naming| Real Estate TOP

Salk Institute – Name Refinement, Branding and Tagline


“Everything the Salk Institute produces for public consumption needs to meet the high standards Jonas Salk established when he first created the Institute. Scott Thornley + Company has been instrumental in helping us achieve that goal. STC has consistently produced intelligent, creative, sophisticated, and highly effective communications solutions for Salk including brand/identity, our bimonthly newsletter, and other print and web projects. STC has been especially effective in grasping complex issues, sensing the needs and sensitivities of multiple stakeholders, and producing outstanding, strategically-focused solutions. Their service and support have been excellent, and I have enjoyed working with them immensely.”

Rich Murphy, Ph.D., President and CEO, Salk Institute for Biological Studies

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Branding| Education| Naming| Science| Taglines TOP

Christopher Reeve Foundation – Name Refinement, Branding and Tagline

“I am extremely grateful to Scott Thornley + Company for developing our new creative brand and tag line shortly after Christopher Reeve’s death. STC conducted research with our key stakeholders, which became the basis for the strategic summary they developed for our new creative strategy, ensuring that it was precisely focused and relevant to all of our audiences. Under the brilliant artistry of Scott Thornley, STC captured the essence of the Foundation’s mission in a beautiful, moving, poignant way. Their creative was essential to our continued success. Your clients are fortunate to have you as a member of their team.”

Maggie Goldberg Vice President of Public Relations, Christopher Reeve Foundation

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Gardiner Museum – Name Refinement and Branding

“STC developed the creative for the most important initiative undertaken by the Gardiner Museum since it opened. The Museum has committed to a $15 million capital campaign to renovate and strategically expand its facilities. STC was able to capture the essence of the museum, and what it plans to achieve by using the beauty of its collections and the words of its constituents to produce communications materials that stir the imagination of a broad and culturally active public.”

Alexandra Montgomery, Executive Director, Gardiner Museum

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Arts + Culture| Branding| Naming TOP