New work at STC
St. Michael’s – Branding and Name Refinement
“I rolled the branding platform out yesterday as part of two town halls. It went very well and the initial feedback is that everyone loves it. So, thanks for a great piece of creative work. The staff think that you have absolutely captured the essence of this place… very special!”
Dr. Robert Howard, President and Chief Executive Officer, St. Michael’s
University of Toronto Scarborough – Branding
“We chose Scott Thornley + Company because of their ability to get to the heart of a brand story and bring it to life. Thanks to the work we’ve done together on the tagline, viewbook and the annual review we have been able to convey the excitement of our campus experience to our many audiences. I’m proud of the work we have been able to achieve together.”
Laura Matthews Director, Communications & Public Affairs, University of Toronto Scarborough
The Royal Conservatory of Music – Branding
“In response to a complex communications challenge, the wonderful team at STC, led and inspired by Scott Thornley, provided both a brilliant strategic solution and heart-breakingly beautiful creative. The multi-faceted campaign crafted by this extraordinary group is predicated on the theme line: ‘The Royal Conservatory. The finest instrument is the mind.’ Execution of the campaign has required the nimblest of service teams and, again, STC has been outstanding.”
Karen Leiter, Vice President, Marketing and Communications, The Royal Conservatory
Grand Challenges Canada – Branding
“Grand Challenges Canada is a unique initiative requiring an equally unique branding program. It was also imperative that the creative respect the interests of the three partner organizations, and I am delighted to confirm that Scott Thornley + Company has exceeded our expectations on all counts. We have an identity that has taken flight, literally, for the benefit of humanity—with the pride of Canada on its wing.”
Dr. Peter A. Singer, Chief Executive Officer, Grand Challenges Canada
Niagara College – Branding
“Scott Thornley + Company (STC) has created a marvelous new identity for Niagara College. It was based on the many insights they uncovered in an extensive research phase involving all of the College’s key stakeholders. The strength of STC’s approach is their ability to understand and appreciate our wonderful history, imagine what this College could be in the future, and to create the graphic and messaging programs that inspire all of us, and the students, to get there. We have always believed Niagara College had a wonderful story to tell, and now the storytellers at STC have brought it powerfully to life. On behalf of everyone here, thank you for giving us your ‘Applied Dreams.’”
Gord Hunchak, Director of Marketing and Communications, Niagara College Canada