New work at STC

Toronto Entertainment District BIA – Branding

“It has been such a great pleasure to work with the brilliant minds of Scott Thornley and his creative team. Branding Toronto’s Entertainment District was not an easy challenge because of the many and diverse stakeholders in the District. But Scott and his team successfully connected all of our businesses with a fantastic logo, wordmark, and tagline. It is the basis – the creative foundation – upon which we will begin telling the stories that bring this marvelous neighbourhood to life… every day. As the Chairman of our Board declared, it is a work of ‘pure genius’, and following the Board’s unanimous approval, I couldn’t agree more.”

Janice Solomon, Executive Director, Toronto’s Entertainment District

Toronto Entertainment District BIA Branding| Corporate| Taglines TOP

Ontario’s Community Health Centres – Branding

“We chose to work with STC because their team clearly demonstrated an understanding of how branding non-profits differs from branding businesses. The STC team also painted a very clear picture of the challenges we faced, laid out clear options to address them and let us know what our own role and responsibilities would be in providing support. Combined with STC’s proven track record developing compelling brands for other non-profit clients, we felt we had a winning combination.”

Adrianna Tetley, Executive Director, Ontario’s Community Health Centres

Ontario's Community Health Centres Branding| Health| Non-profit| Taglines TOP

Dignitas International – Branding

“It’s all in the story. You listened, you imagined. You heard gravitas in our Dignitas, and gave image to our story. You have captured it so that we can capture others. You are now a part of our story. A million blessings for a million days. With full thanks.”

Dr. James Orbinski, Co-Founder, Dignitas International

Dignitas International Branding| Non-profit| Taglines TOP

SIGA Technologies – Branding

SIGA Technologies - NY Branding| Health| Science| Taglines TOP

Salk Institute – Name Refinement, Branding and Tagline

“Everything the Salk Institute produces for public consumption needs to meet the high standards Jonas Salk established when he first created the Institute. Scott Thornley + Company has been instrumental in helping us achieve that goal. STC has consistently produced intelligent, creative, sophisticated, and highly effective communications solutions for Salk including brand/identity, our bimonthly newsletter, and other print and web projects. STC has been especially effective in grasping complex issues, sensing the needs and sensitivities of multiple stakeholders, and producing outstanding, strategically-focused solutions. Their service and support have been excellent, and I have enjoyed working with them immensely.”

Rich Murphy, Ph.D., President and CEO, Salk Institute for Biological Studies

Salk Institute Branding| Education| Naming| Science| Taglines TOP

Columbia University: Motor Neuron Center – Branding

“As a scientist, I’ve always believed in the deep connection between art and science. Scott Thornley + Company is the first creative team I’ve met who understand how profound that connection is. Using language and images as their research tools, they capture the essence (and value) of complex research, revealing the powerful stories needed to move people through understanding to support for scientific initiatives. I’m proud to recommend STC for all of these reasons, and one more: they have never let me down.”

Sarah J. Caddick Ph.D., Executive Director, Columbia Center for Neuroscience Initiatives

Columbia University - NY Branding| Education| Science| Taglines TOP

Christopher Reeve Foundation – Name Refinement, Branding and Tagline

“I am extremely grateful to Scott Thornley + Company for developing our new creative brand and tag line shortly after Christopher Reeve’s death. STC conducted research with our key stakeholders, which became the basis for the strategic summary they developed for our new creative strategy, ensuring that it was precisely focused and relevant to all of our audiences. Under the brilliant artistry of Scott Thornley, STC captured the essence of the Foundation’s mission in a beautiful, moving, poignant way. Their creative was essential to our continued success. Your clients are fortunate to have you as a member of their team.”

Maggie Goldberg Vice President of Public Relations, Christopher Reeve Foundation

Christopher Reeve Foundation - NJ Branding| Naming| Non-profit| Taglines TOP

Fields Institute – Name Refinement and Branding

“There was universal delight and there were smiles all around the table during the presentation of our new brand to the Board. Everyone recognized the aptness of the logo, the link of chalk to math and thought it was timely for the Fields to move ahead.”

Elaine Riehm, Fields Institute for Research in Mathematical Sciences

Fields Institute Branding| Education| Naming| Taglines TOP