“We were guided by two questions: Should we update or change the university’s visual identity, and if so, how can we update it in a cohesive way that reflects our strengths, values, and traditions? We didn’t want to assume a re-brand was required. We also knew we needed a better sense of how people felt about the university’s visual canvas. I am very excited by the work that has been done. I believe it is a truly authentic reflection of Laurier.”
Dr. Max Blouw, President and Vice-Chancellor, Wilfrid Laurier University
