“STC approached the challenge of representing the work we do on stage by taking the heart of our company – the acting ensemble – and bringing them front and centre in all of our marketing efforts. By choosing to focus on the actors, and by challenging some of our entrenched ideas about how our marketing materials should look, STC helped bring renewed focus and excitement to our marketing campaign and provided the festival with a refreshed and dynamic new energy.”
Jill Planche, Director of Resource Development, Shaw Festival
