New work at STC
Wilfrid Laurier University – Brand Launch Ads
“My assistant took a call this morning from Carl R Laurier. He wanted to let us know that Sir Wilfrid was his great uncle, and that he loved the ad in this past weekend’s Globe and Mail. In fact, he’s been thrilled by all that he’s seen from Laurier recently, and it makes him very very proud. He also said he’d never been to the university, but was now planning to visit this spring.”
Jacqui Tam, Director Public Affairs & Publications, Wilfrid Laurier University
Wilfrid Laurier University – Rebranding
“We were guided by two questions: Should we update or change the university’s visual identity, and if so, how can we update it in a cohesive way that reflects our strengths, values, and traditions? We didn’t want to assume a re-brand was required. We also knew we needed a better sense of how people felt about the university’s visual canvas. I am very excited by the work that has been done. I believe it is a truly authentic reflection of Laurier.”
Dr. Max Blouw, President and Vice-Chancellor, Wilfrid Laurier University
Wilfrid Laurier University – Rebranding Collateral
“The Board of Governors just gave us a round of applause tied to the new branding. That kind of thing (a round of applause) doesn’t happen too often, and I wanted to make sure you know that all your efforts on our part are much appreciated, and not just by me.”
Jacqui Tam, Director Public Affairs & Publications, Wilfrid Laurier University
